Medtech Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Acuvue contact lens ads reconfigured by Johnson & Johnson in wake of FDA warning letter.

This article was originally published in The Gray Sheet

Executive Summary

JOHNSON & JOHNSON REFORMULATING ACUVUE CONTACT LENS ADVERTISING CAMPAIGN in order to correct problems outlined by FDA in an Oct. 7 warning letter to the company's Vistakon vision products division. In its letter, the agency asserts that J&J's television and print ads for Acuvue ultraviolet-absorbing Daily Wear and Extended Wear lenses are "misleading" because they imply the products "provide full protection to the eye in environments where protection from UV radiation may be warranted."
Advertisement
Advertisement
UsernamePublicRestriction

Register

MT008954

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel