Acuvue contact lens ads reconfigured by Johnson & Johnson in wake of FDA warning letter.
This article was originally published in The Gray Sheet
JOHNSON & JOHNSON REFORMULATING ACUVUE CONTACT LENS ADVERTISING CAMPAIGN in order to correct problems outlined by FDA in an Oct. 7 warning letter to the company's Vistakon vision products division. In its letter, the agency asserts that J&J's television and print ads for Acuvue ultraviolet-absorbing Daily Wear and Extended Wear lenses are "misleading" because they imply the products "provide full protection to the eye in environments where protection from UV radiation may be warranted."
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