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U.S. Surgical boosting Sonopsy ultrasound breast biopsy marketing following $40 mil. NeoVision buy.

This article was originally published in The Gray Sheet

Executive Summary

USSC SONOPSY ULTRASOUND BREAST BIOPSY MARKETING is set to begin in earnest following U.S. Surgical's acquisition of Sonopsy manufacturer NeoVision for about $40 mil. cash. USSC, which announced the acquisition Sept. 16, has had world-wide marketing rights to the Sonopsy under an October 1996 agreement ("The Gray Sheet" Oct. 14, 1996, I&W-3), but says it has not been marketing the system aggressively.
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