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Medical Graphics taps St. Jude's Sivertson to lead expansion effort.

This article was originally published in The Gray Sheet

Executive Summary

MEDICAL GRAPHICS' NEW PRESIDENT AND CEO ERIC SIVERTSON has the assignment of developing the company's primary care and fitness businesses as it diversifies beyond its core hospital equipment products. Sivertson's executive positions at St. Jude have given him the experience needed to broaden Medical Graphics' product lines and expand its marketing channels, the company says. On the marketing side, the firm may expand its direct sales force of 18 reps and 15 service reps and/or add distributors.
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