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SUMMIT TECHNOLOGY, LASER TREATMENT CENTERS GEAR UP FOR PRK CONSUMER AD CAMPAIGNS FOLLOWING OCT. 20 APPROVAL; AT LEAST 24 SUMMIT LASERS ON ORDER

This article was originally published in The Gray Sheet

Executive Summary

Summit Technology has a print ad campaign in the works as part of its direct-to-consumer promotional plan for the SVS Apex excimer laser workstation for photorefractive keratectomy. FDA approval of the system on Oct. 20 makes it the first laser to reach the U.S. market for use in refractive vision correction.
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