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Marketing devices for disease management is opportunity in managed care setting.

This article was originally published in The Gray Sheet

Executive Summary

MEDICAL EQUIPMENT "PACKAGES" FOR DISEASE-STATE MANAGEMENT offer a growth opportunity for manufacturers in the changing health care environment, Blue Cross of California Executive Vice President Mark Weinberg said March 20 at the Health Industry Manufacturers Association annual meeting. Noting that his company has "literally a series of disease-specific policies that have their own cost contributions, their own protocols and their own basic methods of receiving funding from us," Weinberg said that disease-state management provides manufacturers a "great opportunity for someone bringing together all of" the technology needed to treat that disease.
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