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In Brief: Vistakon

This article was originally published in The Gray Sheet

Executive Summary

Vistakon: 1-Day Acuvue daily disposable contact lens promotional campaign, offering $50 rebate to patients who send in proof of an eye exam and purchase four 30-lens multipacks of 1-Day Acuvue, is set to kick off in the second quarter. J&J's Vistakon began selling the lenses in August 1994 in 16 western states...



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