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NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS

This article was originally published in The Gray Sheet

Executive Summary

NAD INQUIRY INTO "ONE-STEP" PREGNANCY TEST CLAIMS made by Johnson & Johnson's Advanced Care Products division, Becton Dickinson and Quidel resulted in assurances by the companies that future claims will take into consideration concerns expressed by the National Advertising Division (NAD) of the Counsel of Better Business Bureaus. The NAD inquiry involved "one step" claims for Advanced Care Products' 1 Step Advance and Fact Plus home pregnancy tests, Becton Dickinson's Precise pregnancy test kit and Quidel's Conceive test kit.

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