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MILES DIAGNOSTIC GLUCOMETER ELITE CONSUMER CABLE TV AD

This article was originally published in The Gray Sheet

Executive Summary

MILES DIAGNOSTIC GLUCOMETER ELITE CONSUMER CABLE TV AD is the first in a series of "Medical Minute" consumer cable ads being developed jointly by Bergen Brunswig and various manufacturers. The commercials typically feature a 40-second spot on wholesaler Bergen Brunswig's "Good Neighbor Pharmacy" network and 20 seconds from a manufacturer on a specific medical condition. Miles Diagnostic was the first manufacturer to appear, providing information on diabetes and on its Glucometer Elite portable blood glucose monitor.
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